DISTRIBUTION, PLAYLISTS AND ALGORITHMS: HOW TO FIND YOUR WAY

When music is finally available online, how do you get added to Spotify and Apple Music playlists? An overview of the different players in the field, how they work and the tools they offer.

Hosted by Dorothée Parent-Roy

Often neglected, distribution is one of the key steps in digital marketing; the presentation will provide an overview of the different players in the field, how these companies operate and the tools they offer.

In a second step, we will try to answer the famous question: when the music is finally available online, how to get added to Spotify and Apple Music playlists? Some answers can be found in the functioning of the algorithms as well as in the good practices that will be taught to you.

Dorothée Parent-Roy

Dorothée Parent-Roy discovered the inner workings of digital distribution in 2012 when she started working for Believe Digital within their trade marketing team. She then joined Distribution Select in 2017, where she led the digital distribution team, while continuing to help labels build their digital marketing strategies. Over the years, she participated in various conferences or training workshops (FEQ, PopMontreal, CMW, MaMa, ECMA, BreakOut West), which allowed her to share the knowledge she piaccumulated over the years. Since 2020, she spends her time between La Swell Musique, a digital marketing coaching and consulting company she founded, Distribution Amplitude, a non-profit digital distribution company she helped co-found, and sits on the board of Quebec’s city Phoque Off Festival