Syli d'Or de la musique du monde
Club Balattou
4372 Boul St-Laurent, Montréal, QC H2W 1Z5
Date: 03/28/2022
Time: 18:30
Price: FREE


How to increase your international discoverability by choosing effective means. How to optimize the airing of your video clip on a music TV channel?

Hosted by : Christelle Onomo

Guest : Patrick Lopes



Presented by Christelle Onomo, who is taking on the role of moderator for the occasion, the objective of the workshop-conference “Reach and promotion of artists internationally through digital” is to bring artists to question the best strategies and measures to put in place to improve the discoverability of their audiovisual content on an international scale.


Starting from the fact that the African music market is saturated, we will bring some thoughts on the musical trends coming from the African diasporas that are in demand on the international music channels, to allow artists to be more in tune with this demand if they wish. We will talk about metadata and look at how to optimize the description of music content to improve its discoverability.

Guest Patrick Lopes, an expert in the philosophy of broadcasting music videos in international music programming contexts, will share his knowledge of various artistic and technical aspects.

Finally, we will discuss the challenges faced by artists in developing online content and promoting internationally.




Christelle Onomo

In parallel to her artistic career (Kreesoul music), Christelle is a consultant and trainer in artistic, cultural and event management.

Her mission is to help strengthen the skills of artists so that they can better manage their business. With 15 years of experience, she conducts feasibility studies for projects, leads training sessions in strategic planning (among others with the 3737 group), conducts fundraising and works on artist promotion. Her goal is to help her artistic community become more autonomous. 



Patrick Lopes

Coordinator of music programming for TRACE Group television channels, video editor and VocalTeknix DJ producer

Patrick has a Master’s degree in Audiovisual and 14 years of experience in the television industry. He coordinates the music strategy and manages a team of music programmers on the various TRACE Group channels such as Trace Urban, Trace Africa,

Trace Latina etc. He is also a creator of multimedia content and producer of the VocalTeknix Vidéomix show with more than 400 new episodes to his credit.



www.cdalinstitut.com / www.kreesoul.wordpress.com / www.vocalteknix.com